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Bentonville Professional Development Day
September 10, 2015 @ 1:00 pm - 5:00 pm
Join us for a half-day event sponsored by Walmart in Bentonville, Arkansas. We’ll have several development opportunities available that day – more details to come soon. The event will be from 1-4 p.m. on Thursday, Sept. 10, with a happy hour following from 4-5 p.m.
Our keynote speaker, Linda Rutherford, serves as Vice President of Communication and Outreach for Dallas-based Southwest Airlines. She will provide a unique perspective on how they built their brand from the inside out – all starting with their People. At Southwest Airlines, they believe that if you to take great care of your Employees, they will take great care of your Customers and your Customers will take great care of your Shareholders. Join us Sept. 10 to learn more about Southwest Airlines’ brand journey and how they integrate their Culture into everything they do.
Linda is Vice President of Communications and Outreach at Southwest Airlines, the nation’s largest airline in terms of customer boardings. She is responsible for overseeing media relations, special event planning, crisis communications, social business, emergency response and business continuity planning, community relations and charitable giving, corporate community affairs, public relations, emerging multimedia, legislative communication/grassroots initiatives, employee communications, and graphic design and creative services.
She joined Southwest in 1992 and took her post as Vice President in 2006. Prior to Southwest Airlines, Linda was a reporter for several Dallas-area suburban newspapers as well as the Dallas Times Herald and she began her career with Newsweek magazine in New York. She is a magna cum laude graduate of Texas Tech University.