President’s Column – July 2017

by Megan Patterson, IABC/Tulsa President

MeganLewisThis letter is a bit bittersweet for me – it is my last as president of IABC/Tulsa. Next month, our new IABC/Tulsa board will be in place and your new president, Hayley Westwood, will provide her perspective on our chapter and her vision for IABC. The chapter couldn’t be in better hands.

My two-year term as president has flown by. I’m sad it’s coming to a close, but excited to see what our new president and new board will accomplish over the next two years. I know great things are in store for this chapter.

I’d like to thank our current board for all of your work and for the countless hours you dedicated over the last two years. For those who are staying on the board – we’re lucky to have you. For those who are rolling off – you’ll be greatly missed. I know the commitment it takes, and very much appreciate your contributions.

This board accomplished a lot in two years. Just a few examples include:

  • Receiving recognition among IABC chapters world-wide and winning five chapter management awards;
  • Receiving a record-breaking number of entries and our highest attendance levels during our 2016 and 2017 Bronze Quill Awards;
  • Holding our inaugural Spelling Bee(r) event which was so successful we’re bringing it back even bigger and better this year (don’t miss it on July 20); and
  • Providing more than 600 local communicators access to high-caliber professional development events including topics such as communications measurement, inbound marketing and crisis communications, just to name a few.

We also revamped our membership outreach efforts, created new membership marketing materials and relocated our monthly professional development events based on feedback from you, our members.

Yes, we’ve accomplished a lot, but there is always more we can do to further increase the value of your membership. This will remain the focus going forward, with our new president and new board.

I believe I may have taken away more from this experience than I was able to give, but I truly hope that together, we made some lasting impacts and improvements on our chapter.

Thank you for the opportunity to serve as your chapter president.

Meet a Member featuring Becky Carver

Title: Communications Consultant

Company: ONEOK

Why do you love your job? I work with some amazingly talented and creative people who teach me new things every day. I also love telling the stories of our employees and helping our internal departments achieve their business goals.

How long have you been a member of IABC? I joined in June 2014.

Have you ever served on an IABC Board? I am on the slate of nominees to serve on the 2017-2019 board.

What is the best IABC meeting/conference you have attended? Why? I enjoyed Deb Hileman’s recent presentations – “Prepare and Prevent, or Repair and Repent” and her follow-up crisis media training. Deb’s presentations included examples of many current crisis scenarios, so it was interesting to hear about dealing with crisis in the digital age.

How has IABC played a part in your professional development? Through my involvement with IABC, I have networked with many communicators throughout the region whom I may not have met otherwise. These are people with whom I can exchange ideas or ask questions. Their insight and expertise are incredibly valuable.

What is your favorite thing to do outside of work? I love to travel and experience new places through food. I also love spending time with my guys – my husband Todd and our pup Tux – and cheering on my Oklahoma State University Cowboys at football games!

What’s your favorite vacation spot? I love the mountains in any season. I try to spend every Fourth of July holiday in a national park.

Who is your favorite musical artist? I love authentic voices, regardless of genre, but I’m a country music fan through and through. On any given day, I may listen to Sam Cooke, Eric Church, Journey and Annie Lennox.

Which website do you visit daily? Facebook, The New York Times and my online banking website

What is your favorite restaurant? Fuji’s for sushi. Sisserou’s for curry. Hideaway for pizza. The Tavern for everything. You see where this is going…

Complete the following: The future of the field of communications is…digital. Technology continues to change the landscape for communicators. It will be both exciting and challenging as we continue to utilize new platforms to reach our audiences.

What advice would you give to new communications professionals? Learn from those around you. There will always be people in your life that excel in areas where you don’t. Lean in to those people and learn from them. Ask questions and listen to the answers.