Content That Earns Relationships: How to Use the Web and Social Media to Your Advantage


You don’t want customers today. They will quit you. You want relationships, where people will not only read but also follow and share. Get strategy and tactics on how to leverage the advantages that the web and social media give businesses today when it comes to content. You will leave with a to-do list that has helped local businesses in the Tulsa market increase awareness, gain attention, start relationships and boost profits.

What you’ll learn:

  • How to design content that gets attention in the Age of Distraction.
  • How to better position your message, so people will open the email, click through to read and watch the full video.
  • How to give like no one else, so you can build relationships that can’t be broken.
  • How to stay organized and efficient so you can do it all without losing your mind with all the other work you have to do.
  • How to sell these tactics to your bosses when you have no budget, no support and no time.
  • How to make sure you are concentrating on the right measurements to find success.

When: 11:30 a.m. to 1 p.m. March 28

Where: Tulsa Country Club, 701 N. Union Ave., Tulsa, OK 74127


  • IABC Member fee: $25
  • IABC Non-member fee: $35
  • Student fee: $15
  • Register for this event on EventBrite

About Our Speaker

Jason Collington is a deputy managing editor for the Tulsa World, where he works on digital initiatives for news, advertising and marketing. He teaches classes on digital and social media at 36 Degree North for Tulsa Tech and Oklahoma State University. He is an OSU graduate who worked for the Associated Press before coming to the Tulsa World in 1999.

Acronym Mixer 2018 – ADCT, AMA, AWC, IABC, and PRSA

Acronym Mixer 2018

Bring your career resolutions, friends, colleagues and business cards.

Start the new year off right with “Goals that matter” and a fun night with members of Tulsa’s top professional associations. Discover how you can continue your education, foster relationships, inspire creativity and develop new skills all while enjoying tasty hors d’oeuvres and drinks. You’ll also have a chance to win one of ten great door prizes that are sure to give your new year goals a boost!

What:    2018 Acronym Mixer – A fun and festive networking party!

When:   5:30 to 7:30 p.m., Wednesday, Jan. 24, 2018

Where:  Living Arts of Tulsa, 307 E. Brady St.

Who:     This event is open to all communications, marketing, and advertising professionals. Participating association members and guests.


$20/all early birds (includes food and one drink ticket).

$25/at the door and registrations after midnight on January 19th (includes food and one drink ticket).

All proceeds from this event will be donated to a Living Arts community program.

Participating Acronyms:

ADCT – Art Directors Club of Tulsa

AMA – American Marketing Association

AWC – Association for Women in Communications

IABC – International Association of Business Communicators

PRSA – Public Relations Society of America