• Key financial terms you need to know
• The various “hats” communications professionals need to wear
• How to promote the value of communications to the C-suite

Join us in celebrating the election of one of our very own to the IABC International Executive Board (IEB). Ginger Homan, long-time IABC/Tulsa member and former IABC/Tulsa board member, was recently elected IEB Vice Chair, taking over as IEB Chair in June 2018. Ginger will be the first IABC/Tulsa member to serve in this position.

Come celebrate with your fellow IABC/Tulsa members and take this opportunity to mingle with our next IABC Chair. We’ll provide appetizers and your first drink!

When: Wed. Aug. 30, 6-8 p.m.
Where: Rusty Crane – 109 N. Detroit
Who: All IABC/Tulsa members plus one guest

RSVP at our Facebook event page to let us know you’re coming!

by Megan Patterson, IABC/Tulsa President

This letter is a bit bittersweet for me – it is my last as president of IABC/Tulsa. Next month, our new IABC/Tulsa board will be in place and your new president, Hayley Westwood, will provide her perspective on our chapter and her vision for IABC. The chapter couldn’t be in better hands.

My two-year term as president has flown by. I’m sad it’s coming to a close, but excited to see what our new president and new board will accomplish over the next two years. I know great things are in store for this chapter.

I’d like to thank our current board for all of your work and for the countless hours you dedicated over the last two years. For those who are staying on the board – we’re lucky to have you. For those who are rolling off – you’ll be greatly missed. I know the commitment it takes, and very much appreciate your contributions.

This board accomplished a lot in two years. Just a few examples include:

• Receiving recognition among IABC chapters world-wide and winning five chapter management awards;
• Receiving a record-breaking number of entries and our highest attendance levels during our 2016 and 2017 Bronze Quill Awards;
• Holding our inaugural Spelling Bee(r) event which was so successful we’re bringing it back even bigger and better this year (don’t miss it on July 20); and
• Providing more than 600 local communicators access to high-caliber professional development events including topics such as communications measurement, inbound marketing and crisis communications, just to name a few.

We also revamped our membership outreach efforts, created new membership marketing materials and relocated our monthly professional development events based on feedback from you, our members.

Yes, we’ve accomplished a lot, but there is always more we can do to further increase the value of your membership. This will remain the focus going forward, with our new president and new board.

I believe I may have taken away more from this experience than I was able to give, but I truly hope that together, we made some lasting impacts and improvements on our chapter.

Thank you for the opportunity to serve as your chapter president.

Title: Communications Consultant

Company: ONEOK

Why do you love your job? I work with some amazingly talented and creative people who teach me new things every day. I also love telling the stories of our employees and helping our internal departments achieve their business goals.

How long have you been a member of IABC? I joined in June 2014.

Have you ever served on an IABC Board? I am on the slate of nominees to serve on the 2017-2019 board.

What is the best IABC meeting/conference you have attended? Why? I enjoyed Deb Hileman’s recent presentations – “Prepare and Prevent, or Repair and Repent” and her follow-up crisis media training. Deb’s presentations included examples of many current crisis scenarios, so it was interesting to hear about dealing with crisis in the digital age.

How has IABC played a part in your professional development? Through my involvement with IABC, I have networked with many communicators throughout the region whom I may not have met otherwise. These are people with whom I can exchange ideas or ask questions. Their insight and expertise are incredibly valuable.

What is your favorite thing to do outside of work? I love to travel and experience new places through food. I also love spending time with my guys – my husband Todd and our pup Tux – and cheering on my Oklahoma State University Cowboys at football games!

What’s your favorite vacation spot? I love the mountains in any season. I try to spend every Fourth of July holiday in a national park.

Who is your favorite musical artist? I love authentic voices, regardless of genre, but I’m a country music fan through and through. On any given day, I may listen to Sam Cooke, Eric Church, Journey and Annie Lennox.

Which website do you visit daily? Facebook, The New York Times and my online banking website

What is your favorite restaurant? Fuji’s for sushi. Sisserou’s for curry. Hideaway for pizza. The Tavern for everything. You see where this is going…

Complete the following: The future of the field of communications is…digital. Technology continues to change the landscape for communicators. It will be both exciting and challenging as we continue to utilize new platforms to reach our audiences.

What advice would you give to new communications professionals? Learn from those around you. There will always be people in your life that excel in areas where you don’t. Lean in to those people and learn from them. Ask questions and listen to the answers.

Title: Multimedia Communications Professional

Why do you love your job? I love to help high performing teams resolve group issues through research and communication as well as effectively manage change. I’ve had a wonderful multifaceted career in the news media, higher education and corporate communications.

How long have you been a member of IABC? Since September 2012.

Have you ever served on an IABC Board? Yes. I am the current VP of Membership for IABC/Tulsa and the incoming chair of the IABC Ethics Committee. The IABC Ethics Committee is responsible for input to the International Executive Board on policy, standards, strategic development, education and monitoring in relation to ethical matters and upholding the IABC Code of Ethics.To serve on both boards is a honor, and I’m excited to continue the conversation regarding the importance of ethics within IABC.

What is the best IABC meeting/conference you have attended? Why? “Crisis Communications: When “IT” hits the Fan” with Gerard Braud. I found this session and other professional development sessions on crisis communications to be fascinating. Because I’ve interviewed leaders who faced crises during events such as natural disasters, political scandals and the bombing of the Alfred P. Murrah Building in Oklahoma City, it’s interesting to see how business communication teams handle such affairs as well as understand how a crisis affects stakeholders within and outside of a company.

How has IABC played a part in your professional development? IABC helped me to understand the importance of internal and external communications as a corporate communicator and bridged what I already knew as a former journalist. Because of prior experience as a committee member who oversaw the implementation and education of media ethics for the National Association of Black Journalists, I was asked to consider serving as vice chair on the IABC Ethics Committee.

What is your favorite thing to do outside of work? I serve and work as a volunteer on various boards/committees in Bartlesville, travel with my husband and engage in monthly book club discussions.

What’s your favorite vacation spot? Any place with a beach (Jamaica, Barbados, Bahamas, Mexico, etc.)

Who is your favorite musical artist? My musical tastes are diverse, but Lisa Stansfield is my muse.

Which website do you visit daily? News media and social media sites. I love to track friends who are doing very well in the business.

What is your favorite restaurant? Pappadeaux Seafood Kitchen. I miss the availability of authentic Cajun/Creole food. I’m aware of the offerings here, but there’s no comparison to the cuisine in the South.

How will we recognize you at the next IABC function? I’m a tall, graceful African-American woman who wears a green IABC name tag bearing my name.

Complete the following: The future of the field of communications is the use of augmented reality. We already utilize augmented-reality applications through devices such as smartphones or Google glasses to view the world and see real-time digital information about what we view. Communicators must be well-versed in current technologies.

What advice would you give to new communications professionals? Obtain a mentor in your company or if self-employed, seek a community leader to provide advisement and guidance as you embark on your career. Share your knowledge with others who will need mentorship. Giving to others is a powerful gift. At any given moment, you have the power to say, “This is not how my story is going to end.”

by Megan Patterson, IABC/Tulsa President

How often are you reminded of the power of communication? Or amazed by the impact technology has on our lives? How about when the two come together? A recent CNN segment got me thinking about the relationship between communication and technology. It also left me intrigued, inspired and hopeful for the impact we can have on future generations.

During the segment, CNN reporter Sara Ashley O’Brien interviews Pinchas Gutter, an 85-year-old Holocaust survivor. The catch is that O’Brien interviewed a digital version of Gutter. Hours of real video footage in which Gutter answered thousands of questions about his experience during the Holocaust was compiled to create a digital version of himself, fully capable of understanding questions and seamlessly producing relevant responses. Through the use of speech recognition and natural language processing technology, Gutter’s digital self can interact with people and teach them about his experience. Read the related CNN article about the technology and how it’s being used.

This article provides a stark contrast to the numerous stories about technology’s negative impact on communication skills or how younger generations can only write in 140 characters or less. In this case, technology and communication are working together and using storytelling to teach people about a time in the world’s history that must be remembered and understood. This interactive and emotional learning tool offers a much deeper and impactful learning experience than any history book could ever provide.

Stories like these get me excited about the impact we can make as professional communicators and remind me of the many opportunities we all still have to continue learning.

Learn more about the relationship between communication and technology at this year’s IABC World Conference, June 11-14 in Washington, D.C. One of the keynote speakers, IBM’s Jon Iwata will discuss how data and artificial intelligence are changing communication. There is still time to register for the conference, which is sure to be packed with wisdom, networking, and yes, even a bit of inspiration.