IABC/Tulsa April Meeting

A Leader’s Role in a Strategic Communication Plan

Wednesday, April 20
11:30 a.m. to 1 p.m.
Tulsa Press Club
415 S Boston Ave #23
Tulsa, OK 74103-5016
(918) 583-7737

There are thousands of naturally effective leaders in corporate America who excel and thrive on motivating their organizations. And then there’s the other half.

For years we lobbied, cajoled and begged that latter group to embrace the value of two-way communications to dial up employee engagement. After all, hamstrung by one-dimensional e-newsletters and other limited tactics, we knew the business leader’s active participation was imperative to move any measurement dial from “inform” to “engage.”

With the explosion of effective social media and other web-based tactics in the last five-plus years, we now have more engagement tools in our arsenal. Given that, what role do leaders play in communications plans today?

What you will learn:

  • Three responsibilities every leader should has in any communications plan
  • Choosing the best communications tactics for four leadership styles
  • How best to engage (even reluctant!) leaders in social media

Guest speaker, Angie McCoy, president of Mayben/McCoy Communications, works with leaders and leadership teams to shape and deliver communications that connect people in a way that improves business performance. After four years with a boutique PR firm in Houston, Texas, Angie joined Kimberly-Clark in 1995. For 14 years, she supported and then led Internal Communications there, ensuring message alignment and employee engagement from the C-suite to the factory floor.

Be sure to reserve your seat today, and we look forward to seeing you there.�

Note: During the April meeting, IABC/Tulsa President Steve Higgins will also present the certificate of accreditation to Shannon Frederick, director of Global Associate Communications for Walmart and IABC/Tulsa board member. Shannon became the Tulsa chapter’s second Accredited Business Communicator (ABC) when she earned this distinction from IABC in January. (Ginger Homan is the chapter’s other ABC.) To learn more about accreditation, visit www.iabc.com/abc.

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