In February 2008, ONEOK launched its ONE in Energy advertising campaign to increase brand awareness, enhance employee morale and support its recruiting efforts. The campaign has evolved over the last three years, and the campaign for 2011 is no exception.
The first year of the campaign, ONEOK introduced the company. The 2009 and 2010 campaigns explained its business. The 2011 campaign showcases the company’s personality by featuring its employees as spokespeople.
Join IABC/Tulsa in July and learn more about the ONE in Energy campaign as well as the video competition ONEOK launched to pick its new television stars for its 2011 campaign.
Megan Washbourne, manager of corporate communications for ONEOK, joined the company in 2002. Prior to that, she worked in the insurance and non-profit industries. Megan earned a bachelor’s in journalism with an emphasis in public relations from the University of Oklahoma. She is a previous recipient of IABC/Tulsa’s John Hartman award and is a past president of the chapter. Megan currently serves on the board of the Tulsa Press Club and also volunteers her time with Tulsa Sports Charities.
Rick Ayre, manager of electronic communications for ONEOK, has been with the company for more than 30 years in a variety of roles within corporate communications. Rick earned a bachelor’s degree in photography from Rochester Institute of Technology and a master’s in communications with an emphasis in organizational communications from Wichita State University. He is also a past president of IABC/Tulsa.
Be sure to reserve your seat today. We look forward to seeing you there.