Five Ways to Make People Want to Read Your Stuff

In today’s media-saturated world, the competition for your audience’s attention is unprecedented and relentless. Let’s face it, the last thing anyone wants to read is a canned corporate press release or an intranet story laced with empty platitudes about a company initiative. Join IABC Tulsa President Steve Higgins as he shares five ideas to cut through the clutter and make people to actually want to read what you write.

Steve Higgins’ 20 years of corporate communications work includes experience in employee, community and investor communications, brand management, advertising and executive speechwriting. He currently oversees brand and advertising for Williams, a Fortune 500 natural gas company based in Tulsa. Steve is serving for the second time as president of the Tulsa chapter of the International Association of Business Communicators. He has received numerous professional honors, including two IABC Silver Quill awards, numerous IABC Bronze Quill awards, a PRSA Silver Link award and the inaugural IABC Tulsa Leon Bolen Chapter Service Award.  He’s been a featured speaker at national conferences presented by the International Productivity and Quality Center and the Advanced Learning Institute. He also serves on the board of directors of LIFE Senior Services and volunteers for the Oklahoma Center for Community and Justice.

Date: Wednesday, July 21
Time: 11:30 a.m. to 1 p.m.
Where: D’Novo Lean Gourmet, 5982 South Yale Avenue, Tulsa

Be sure to join us for this exciting presentation! The last few meetings have filled up quickly, so register today.