IABC/Tulsa June Meeting

Wednesday, June 15
11:30 a.m. to 1 p.m.
Tei Kei’s
1616 South Utica Avenue
(918) 382-7777

After embarking on a multi-year employee communication strategy, Verizon has launched the major piece of its multi-thronged integrated employee communication: the Enterprise Homepage. It provides a consistent experience for all employees, no matter where they are organizationally. Business groups can personalize content, and employees can customize their experience. And it has earned recognition from the Nielsen Norman Group as one of the year’s Top 10 Intranets in the world.

Verizon’s Director of Corporate Communications Donna Itzoe Long will discuss this not-so-easy journey of extensive employee research, a massive “clutter-removal,” and entertaining ways to engage employees. She will discuss the project – the successes and the pain points – and demonstrate the resulting homepage, so you can get ideas for your organization.

Since 2001, Donna has been integral to the development and launch of various intranet and web-based applications and programs for Verizon. This includes the birth of Verizon’s employee website and the Digital Workplace, which was cited by Forester as a Best Practice, citing Donna’s role as lead communication strategist. Prior to her current role as Director of Corporate Communications at Verizon, she was a communications manager for EDS in Plano, Texas, for five years and held a similar position at Dallas-based Internet marketing firm imc2. She was named 2003 Communicator of the Year by the Dallas chapter of IABC and served on the Board of Directors for several board terms, most recently as the 2010 president of the chapter.

Be sure to reserve your seat today. We look forward to seeing you there.