President’s Column

by Shannon Frederick, ABC, IABC/Tulsa President

Ever experience déjà vu?

It’s happened to me several times in the past few weeks as some of my colleagues, each individually, have sought out advice. Their question is: what would you recommend for a great professional development opportunity?

While this should be easy to answer, it’s actually not.

As the new president of IABC/Tulsa, my first tendency is to guide them to attend one of our professional development luncheons, which keep getting better and better each month.

Then I think about the upcoming OkieSMart event. It always seems to receive rave reviews from Tulsa-area communications professionals.

But IABC’s Southern Region Conference is also coming up. It’s going to be held in the tourist-drawing city of New Orleans and features a star-studded line up of well-known speakers – like Steve Crescenzo and Shel Holz.

And we can’t discount the smaller conferences hosted by IABC International. After all, I personally attended last fall’s Employee Communications Conference in Chicago and it was fabulous.

The granddaddy of them all, of course, is the annual IABC World Conference. The next one is already scheduled for June 24-27, so it’s time to start lobbying for the budget and making plans attend.

You can probably see why I’m having a hard time providing guidance on professional development.

Or maybe, I’m not. It seems I actually did just offer some good advice to all of you.

Take it and run.