April Professional Development Meeting

Brick by Brick – Building the Inverted Pyramid”  by Libby Bender

Like writing a strong lead, developing a strong brand is not easy. The brand starts inside the company, and is based in truth. Your role as a professional, then, is to properly express it through communications. You must be aware of every choice you make. Who, What, When, Where, Why and How is critically important.

In this special IABC presentation, we’ll talk about how to build your inverted brand pyramid, brick by brick.

All about Libby
Libby Bender is an independent brand guide who has been leading the way for her companies and clients for 35 years. She has survived a run on her bank, a government take-over, and more than a dozen mergers and acquisitions. And that was all just with her first employer. Libby has been a VP of Marketing three times as well as a VP of Brand Planning and Creative Director at Littlefield. She is now President of Libby & Company, a Tulsa-based brand consultancy.
Libby’s work has been recognized by the American Association of Advertising Agencies, the Webby Awards, Tulsa Ad Federation and Art Directors Club of Tulsa. In 2007, Libby and partners, Scott Raffe and Carl Brune, published “Oklahoma: A Portrait of America.” That 354-page ode to America’s 46th state earned the trio an Oklahoma Book Award. In her spare time, Libby is an adjunct Professor of Branding at TU, an Art Directors Club of Tulsa Board Member and past President, a toy collector, a wannabe fine arts professor and a pack leader to two very lovable, but strong-willed, Chows.

April Menu: Catering by Q’doba – Naked burritos (chicken or steak) with rice, beans, salsa, queso, cookies and brownies.

Be sure to reserve your seat today – we look forward to seeing you there!