July 2013 Development Meeting

Register Today!

What’s Your Thing? 
Search “personal brand” online and see what comes up in your results. It’s a popular catch phrase currently. There’s plenty of information available about developing your personal brand, growing it and protecting it.

But, what really is your personal brand? There are the skills and experience you bring to a role. There are also personal qualities and traits only you possess that make you more desirable and marketable. And, in the age of social media, it’s critically important to build and protect a great reputation among peers, employers and clients.

Come join us on July 17 as we learn from 2013-2014 IABC Chair Robin McCasland about how to fully recognize and maximize the intangible qualities that enhance our reputation and make us more valuable and marketable communication professionals. You’ll also learn why it’s worthwhile to go “ego surfing” online to ensure your reputation is solid.

All about Robin
Robin McCasland is the 2013-2014 Chair of the International Association of Business Communicators (IABC). She is an accomplished communication professional, recognized among her clients and colleagues for creative approaches to internal communication, specializing in employee engagement strategies and internal branding. Robin is serving currently as the Employee Engagement and Internal Communication Leader for the Services division of Dell, Inc., in the Dallas area. Before joining Dell, she owned her own communication consulting practice. Previously, Robin was a director in the communication practice of Buck Consultants, a Xerox Company. Earlier in her career, Robin spent several years in internal communication, marketing and public relations roles with Texas Instruments and Burlington Northern Santa Fe Railroad. Robin is a past chair of the IABC Research Foundation and has also served on the IABC Southern Region board. She has been president of the Dallas and Fort Worth IABC chapters and was honored as an IABC Dallas Communicator of the Year. She has received an IABC Gold Quill, Silver Quill and several Bronze Quill awards over the past two decades. She has earned several Communicator Awards for her work on clients’ recruiting and benefits communication projects. Robin is a Leadership Texas alumnus, and received her bachelor’s degree in Organizational Communication from the University of Texas at Austin. She is also a member of the Public Relations Society of America.