Informed, engaged employees are the foundation of an organization’s recovery following an economic downturn. But if employees aren’t feeling the love they will look elsewhere – because even in tough times, top performers are in demand.
Most people want to help their employers succeed, and they’re more likely to do that when they feel that they are valued, and they are proud to be affiliated with an admired organization.
Let’s face it:
- Very few people will readily admit they’re affiliated with an employer or client that receives negative media attention.
- Employees who understand the business challenges clearly, and believe they can help meet those challenges personally, are going to help the company succeed.
- Employees tend to be motivated highly when they internalize consistent, ongoing messages about how their work makes a difference, regardless of their jobs.
Robin McCasland will visit Tulsa in November to discus effective communication strategies to help keep employees motivated, focused, and most of all – retained. Robin is immediate past chair of the IABC Research Foundation and also a former member of the IABC Executive Board. She has more than 25 years of experience in strategic employee and human resources communication, with an emphasis on change, talent management and organizational development. Just this year, Robin launched her own company, Brain Biscuits Strategic Communication.
If you want to hear and see examples of companies that are maximizing social media tools – subtly blending internal and external communication – to reinforce a great work culture and a positive reputation, register now.
Date: Wednesday, Nov. 17
Time: 11:30 a.m. to 1 p.m.
Where: D’Novo Lean Gourmet, 5982 South Yale Avenue, Tulsa