2017 Communicators Summit: Tricks of the Trade – Mastering Communications Wizardry

Do you have the right mix of ingredients in your communications cauldron? Are you casting a spell on your audience? At the Communicators Summit, you’ll learn some new tricks to help you keep your communications approach balanced and take a peek through the crystal ball at future trends. There may even be a treat involved.
Gini Dietrich, chief executive officer of Arment Dietrich, lead blogger at Spin Sucks, and co-author of Marketing in the Round, will share insights into using an integrated PESO model for improving your brand and business.
When: 8 a.m. to 1:30 p.m. October 26
Where: OU Schusterman Center Learning Center, 4502 E. 41st St., Tulsa, OK  74135
Fee (full day): IABC Member fee (early bird): $65
IABC Member fee: $75
IABC Non-member fee/Guest fee (early bird): $80
IABC Non-member/Guest fee: $90
Student fee: $40
Fee (lunch only): IABC Member fee: $40
IABC Non-member fee/Guest fee: $50

Run of Show

Registration/Welcome:                  7:45 to 8:15 a.m.

Keynote:                                         8:15 to 9:30 a.m.

Why Communicators Should Embrace the PESO Model
Gini Dietrich, Arment Dietrich
A recent conversation with an executive at a global 500 organization revealed that the biggest challenge she has with communicators is they start with tactics instead of strategy. What if we had a framework that, when integrated into a complete communications campaign, gave us the strategy to start? And what if that strategy was complete with measurement so we could finally prove we’re an investment, not an expense?
The PESO model, introduced by Gini Dietrich in the book Spin Sucks, does both of those things while moving PR from media relations to an integrated strategic communications method.
Join the author herself to learn:
  • How to use paid, earned, shared, and owned media to bring the PESO model to your organization
  • Case studies on how other organizations have used it successfully
  • Examples and ideas to get started
  • What to measure and how to prove effectiveness


Break                                                 9:30 to 9:45 a.m.

Session 1:                                          9:45 to 10:40 a.m.


Finding the right ingredients for solving problems

Nancy Corbett, Mercy Health

We live in a fast-paced world and crisis situations can escalate quickly. Especially in a highly competitive environment such as health care. Learn about specific examples of how crisis now moves from traditional media to social and vice versa. Learn from experiences that Mercy Health have faced, as well as gain valuable takeaway tips that Mercy’s team have uncovered.

Nancy Corbett is executive director of media relations and social media for Mercy – one of the top five best performing large health care companies in the U.S.  She leads a virtual team that spans multiple states. Besides Mercy’s 44 hospitals and 40,000 co-workers in a four-state area, Mercy serves 240-plus hospitals across 28 states with the nation’s first Virtual Care Center, one of the world’s top health care supply chain operations and one of the most advanced information technology systems in the U.S. 


Adding Creativity to Your Workplace

Angela Byers, Byers Creative


Remember when you were a kid, and the word “possible” could stretch as far as your imagination? That unbounded creativity is still in there somewhere, and it doesn’t have to sit in a dark corner throughout your work day. Whether you work with accountants, lawyers or a roomful of designers, there are several ways that you and your team can regain and tap into that bottomless pit of creativity dwelling inside. Doing so can help you, your coworkers and your company as a whole, because creativity is more than just art and design. Creativity is problem-solving; creativity is innovation; and creativity is all of the ways our brains take what we know and who we are to change the world. As the creator of a top-notch design firm, Angela Byers has a few tips on how to take back your creativity.

Angela Byers is the founder and CEO of Byers Creative, a company that has gone from Angela working out of her spare bedroom to a full-blown agency specializing in branding and marketing solutions. Because of the unique and fun culture of her firm, Byers Creative was named one of Tulsa’s “Best Places to Work” for two consecutive years by Tulsa Business & Legal News in the “Employees’ Choice” category. Angela has also been named a “Woman of Distinction” by Tulsa Business & Legal News, the “Small Business Person of the Year” by the Tulsa Chamber and the “John Hartman Professional of the Year” by IABC. She was also awarded the IABC Tulsa Leon Bolen Service Award and participates in an exhaustive number of professional groups and non-profits, including the PR Chair for the Oklahoma Business Ethics Consortium.


Transition                                          10:40 to 10:50 a.m.

Session 2:                                          10:50 to 11:45 a.m.


Pros and cons of going solo: Are you considering a move?

Natalie Ghidotti, Ghidotti Communications


Are you considering jumping from the stability of the corporate world to owning your communications firm? Natalie Ghidotti will share insights into what you should consider before making the move.

Natalie Ghidotti, APR, is principal of Ghidotti Communications, a public relations consulting firm headquartered in Little Rock’s Regions Center. She opened her own firm in 2007 and has since grown the firm to ten employees and a wide range of clients, including some of the region’s best-known brands. The firm serves clients that span all industries, including retail, fast food, healthcare, technology/marketing startups, nonprofits, professional services and more. 

Prior to opening her own firm, Natalie was a senior public relations account executive with another marketing/PR firm in Little Rock. Before joining the public relations world in 2004, Natalie served as special publications editor-in-chief at Arkansas Business Publishing Group, where she was editor of Little Rock Family, Arkansas Bride, Little Rock Guest Guide and other magazines for five years. While at ABPG, Natalie won national awards from the Parenting Publications of America for her stories published in Little Rock Family. In her public relations career, Natalie has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators.


Connecting 5,000 employees when all systems are down

Katy Hall, BOK Financial 

Amol Gill, ThoughtFarmer 


On Aug. 6, a tornado hit $32 billion BOK Financial’s main technology center in Tulsa knocking out all major banking systems for clients and email communication for employees. Quick thinking and the recent investment in cloud-based intranet platform, ThoughtFarmer, allowed the team to remotely post frequent, prominently-placed updates that employees could access from any personal device. The emergency posts became some of the most viewed, ranked and commented posts in the company’s intranet history. Studies show employees spend 28 percent of their time managing email. In case of an emergency, they might not even have that choice. What if you could email less but connect more? ThoughtFarmer’s Amol Gill shares a checklist of best practices for communication on your intranet.


Break/Transition to lunch               11:45 a.m. to 12:15 p.m.

Lunch Session:                               12:15 to 1:30 p.m.


Know your impact: Measuring PR for business results

Cindy Villafranca, Southwest Airlines


When the tornado sirens go off in the middle of your presentation to Tulsa’s communication professionals, what do you do? You come back … by popular demand.

Measurement means more than numbers! Numbers are results, but you must look behind the numbers to find the insights that tell a compelling story. Cindy Villafranca, responsible for communications measurement and analytics at Southwest Airlines, will talk about communications measurement strategy, tools, techniques and dashboards. From establishing measurable objectives to spotting opportunities and amplifying successes, you will learn how to pull the right metrics and analyze the right data to get powerful insights and results that impress your leaders!

With more than 17 years of experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She left the news business after eight years, transitioning to the public relations field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association’s national headquarters, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of public relations campaigns on a local and national level, combined with her sound news judgment and diplomatic approach to all situations, has helped her succeed in driving business growth and recognition through key media placements and other PR tactics.


ABCs to 123s: Why Communicators Need to Know Their Numbers

As communicators, we’re well-versed in proper punctuation, style guides and grammar, but what happens when we’re expected to go beyond the ABCs and into the 123s? Join us as we explore the business language and financial jargon communicators need to know by talking with a Fortune 500 executive who balances the communications needs of a diverse audience – from new hires to potential shareholders.

What you’ll learn:

  • Key financial terms you need to know
  • The various “hats” communications professionals need to wear
  • How to promote the value of communications to the C-suite
When: 11:30 a.m. to 1 p.m. September 27
Where: Tulsa Country Club, 701 N. Union Ave., Tulsa, OK  74127
Fee: IABC Member fee $25
IABC Non-member fee/Guest fee $35
Student fee $15About Andrew Ziola:
Andrew Ziola is vice president, investor relations and corporate affairs, of ONEOK. He is responsible for the company’s investor relations, communications and community investments functions.Following ONEOK’s separation from ONE Gas, he served as vice president of investor relations and public affairs of ONE Gas before returning to ONEOK for his current position.Ziola joined ONEOK in 2004 as the manager of financial planning and analysis. He began his career in the technology and hospitality industries before joining the energy industry.Ziola was a cabinet member of Tulsa’s Future III Campaign, and is a member of the board of directors of the Girl Scouts of Eastern Oklahoma. He currently serves as president of the University of Tulsa’s Friends of Finance and is a recent graduate of Leadership Oklahoma – Class 30. He is a member of the National Investor Relations Institute and a former board member of the institute’s Virtual Chapter. He also is a member of the Tulsa chapter of the International Association of Business Communicators and the Tulsa Press Club.

Cheers to Ginger!

Join us in celebrating the election of one of our very own to the IABC International Executive Board (IEB). Ginger Homan, long-time IABC/Tulsa member and former IABC/Tulsa board member, was recently elected IEB Vice Chair, taking over as IEB Chair in June 2018. Ginger will be the first IABC/Tulsa member to serve in this position.

Come celebrate with your fellow IABC/Tulsa members and take this opportunity to mingle with our next IABC Chair. We’ll provide appetizers and your first drink!

When: Wed. Aug. 30, 6-8 p.m.
Where: Rusty Crane – 109 N. Detroit
Who: All IABC/Tulsa members plus one guest

RSVP at our Facebook event page to let us know you’re coming!

President’s Column – August 2017

by Hayley Westwood, IABC/Tulsa President

As your new chapter president, let me begin by thanking you in advance for your support as our 2017-2019 board dives into our new roles.
For those of you who have been around IABC/Tulsa for several years, you know our past-presidency lineup is unparalleled. And having served the last two years under Megan Patterson, I can tell you I have some pretty big shoes to fill. (Not literally, of course, which is unfortunate for me because she has a lot of great shoes.) We kicked off the new board term in July with a full-day transition meeting, which made me nothing less than ecstatic to work with this incredible group of people. We talked through several great ideas and plans, and while I am still trying to find my footing (see what I did there?), I will do my best to uphold the legacy.

If you’ve ever attended an IABC conference, whether local, regional or international, you know that as with most things in life, you get out of IABC what you put into IABC. Talk to any long-time members and they’ll tell you that the relationships you build through IABC are truly the best thing you gain from membership. Building connections with other communicators – learning from them, sharing with them, making memories with them – will bring you more benefits than any other aspect. And the best way to start making connections is to get involved with our chapter!

You may be thinking, “I want to get more involved, but I don’t have time to commit to a board role.” Guess what? We have plenty of opportunities for you to be active on a smaller scale. For example…

Ever attended the Bronze Quill awards? To make those happen, we also must judge Bronze Quill awards for other chapters throughout the year. It’s amazing what you can learn from the hard work of fellow communicators by judging one or two entries each year. Interested in being a judge? Contact Ashley Cleveland, Bronze Quill logistics chair, for more information.

Are you a great public speaker or looking for opportunities to share your knowledge with an audience? Are you a subject matter expert in a certain area of communications? Or perhaps you know someone who would be a great speaker at one of our professional development luncheons? Contact Becky Carver, professional development chair, to help us provide the best development opportunities.

Looking for a meaningful way to give back to the community? Every year we need volunteers to help develop communication plans and deliverables for local nonprofits at our Gift of Communication event. Would you like to lend your talents to this event? Contact Leslie Agee, special events chair.

Have something to share with fellow IABC members? Maybe you’ve won an award, published a book or just want to participate in the “Meet a Member” section of the newsletter. Contact Sarah Andrews, communications chair, or Natasha Mitchell, social media chair, to share your news with the chapter.

Are you receiving our newsletter and attending our events, but not officially an IABC/Tulsa member? Learn how to become a member and find out why it’s worth joining by contacting our membership chair, Kiley Roberson.

As you can see, we have plenty of ways for members to get involved, and I’m eager to see what we can accomplish this term with your help! Please reach out to me if you’d like to be part of a committee or wish to volunteer in any capacity. And feel free to contact any of our board members if you have questions or suggestions!

I invite you to follow IABC/Tulsa on Facebook and Twitter for frequent updates about what’s happening in the chapter.

Thanks again for your support as we begin the 2017-2019 board term – we look forward to seeing more of you soon!



President’s Column – July 2017

by Megan Patterson, IABC/Tulsa President

MeganLewisThis letter is a bit bittersweet for me – it is my last as president of IABC/Tulsa. Next month, our new IABC/Tulsa board will be in place and your new president, Hayley Westwood, will provide her perspective on our chapter and her vision for IABC. The chapter couldn’t be in better hands.

My two-year term as president has flown by. I’m sad it’s coming to a close, but excited to see what our new president and new board will accomplish over the next two years. I know great things are in store for this chapter.

I’d like to thank our current board for all of your work and for the countless hours you dedicated over the last two years. For those who are staying on the board – we’re lucky to have you. For those who are rolling off – you’ll be greatly missed. I know the commitment it takes, and very much appreciate your contributions.

This board accomplished a lot in two years. Just a few examples include:

  • Receiving recognition among IABC chapters world-wide and winning five chapter management awards;
  • Receiving a record-breaking number of entries and our highest attendance levels during our 2016 and 2017 Bronze Quill Awards;
  • Holding our inaugural Spelling Bee(r) event which was so successful we’re bringing it back even bigger and better this year (don’t miss it on July 20); and
  • Providing more than 600 local communicators access to high-caliber professional development events including topics such as communications measurement, inbound marketing and crisis communications, just to name a few.

We also revamped our membership outreach efforts, created new membership marketing materials and relocated our monthly professional development events based on feedback from you, our members.

Yes, we’ve accomplished a lot, but there is always more we can do to further increase the value of your membership. This will remain the focus going forward, with our new president and new board.

I believe I may have taken away more from this experience than I was able to give, but I truly hope that together, we made some lasting impacts and improvements on our chapter.

Thank you for the opportunity to serve as your chapter president.

Meet a Member featuring Becky Carver

Title: Communications Consultant

Company: ONEOK

Why do you love your job? I work with some amazingly talented and creative people who teach me new things every day. I also love telling the stories of our employees and helping our internal departments achieve their business goals.

How long have you been a member of IABC? I joined in June 2014.

Have you ever served on an IABC Board? I am on the slate of nominees to serve on the 2017-2019 board.

What is the best IABC meeting/conference you have attended? Why? I enjoyed Deb Hileman’s recent presentations – “Prepare and Prevent, or Repair and Repent” and her follow-up crisis media training. Deb’s presentations included examples of many current crisis scenarios, so it was interesting to hear about dealing with crisis in the digital age.

How has IABC played a part in your professional development? Through my involvement with IABC, I have networked with many communicators throughout the region whom I may not have met otherwise. These are people with whom I can exchange ideas or ask questions. Their insight and expertise are incredibly valuable.

What is your favorite thing to do outside of work? I love to travel and experience new places through food. I also love spending time with my guys – my husband Todd and our pup Tux – and cheering on my Oklahoma State University Cowboys at football games!

What’s your favorite vacation spot? I love the mountains in any season. I try to spend every Fourth of July holiday in a national park.

Who is your favorite musical artist? I love authentic voices, regardless of genre, but I’m a country music fan through and through. On any given day, I may listen to Sam Cooke, Eric Church, Journey and Annie Lennox.

Which website do you visit daily? Facebook, The New York Times and my online banking website

What is your favorite restaurant? Fuji’s for sushi. Sisserou’s for curry. Hideaway for pizza. The Tavern for everything. You see where this is going…

Complete the following: The future of the field of communications is…digital. Technology continues to change the landscape for communicators. It will be both exciting and challenging as we continue to utilize new platforms to reach our audiences.

What advice would you give to new communications professionals? Learn from those around you. There will always be people in your life that excel in areas where you don’t. Lean in to those people and learn from them. Ask questions and listen to the answers.

President’s Column – June 2017

by Megan Patterson, IABC/Tulsa President

MeganLewisThe dog days of summer are approaching. Just ask our Goldendoodle, Cooper. A tennis ball isn’t even enough some days to spur his excitement or keep him from pouting about the heat.

For you astronomers out there silently correcting my use of “dog days,” I do know this isn’t the actual meaning of the phrase (or at least I do now, after a quick Google search)… but it still just seems appropriate for this time of year. School is out, temperatures are up and everyone has a vacation planned but you. Sound familiar?

Well, rest assured, IABC/Tulsa has some fun in store for you this summer with our Second Annual Adult Spelling Bee(r) event next month and some additional networking opportunities in the works. IABC/Tulsa is also gearing up for a new board term and is hard at work prepping and planning for a full slate of amazing programming to close out 2017.

As the current IABC/Tulsa board transitions out and new board members move in, we’ll be taking a closer look at programming, member benefits, communications, networking activities and more to be sure we’re providing you with the best membership experience. Please don’t hesitate to reach out to me or another board member with feedback or suggestions. Do you have professional development goals on your objectives list at work? Let us help you cross a few of those off. Would you like to see us offer a few more social events throughout the year to facilitate networking? Just let us know! We want to hear from you.

And remember, if you’re interested in getting more involved with the IABC/Tulsa board or committees, let us know.

IABC/Tulsa’s Second Annual Adult Spelling Bee(r)

We all love a good copy editing session, but how are your spelling skills without a red pen in hand?

How about with a drink in hand? Find out at IABC/Tulsa’s second annual Adult Spelling Bee(r).

Join us at Fassler Hall in downtown Tulsa for a night of fun and test your spelling skills for a chance to win cash prizes. No cost to enter.

Buy a brat and a b-e-e-r while you watch or compete in the spelling bee.

Don’t miss this chance to mingle with your fellow IABC members. Bring your non-IABC friends, too!

When: 6:00 to 9 p.m., Thursday, July 20 (Spelling will start at 6:30 p.m.)
Where: Fassler Hall, 304 S. Elgin Ave., Tulsa, OK 74120

RSVP at our Facebook event page to let us know you’re coming!

Crisis Communication Management Certification Course & Media Training Discounts

We hosted Deb Hileman, CMP for our February professional development luncheon and in May she brought ICM’s Crisis Communication Management Certification Course & Media Training to Tulsa. We’re excited to say that the special pricing offered in May will be available for the remaining 2017 courses as well.  The remaining 2017 courses are:

Louisville, Ky:
Certification Course  June 12-13
Media Training Workshop June 14

Denver, CO:
Certification Course  Sept. 18-19
Media Training Workshop Sept. 20

Click here for the Registration Form

ICM is offering special pricing for IABC Tulsa members:

  • 2-Day Certification Course $ 1,749.00 1,29900
  • 1-Day Crisis Media Training $ 1,095.00 799.00
  • Both Courses $ 2,495.00 $1,998.00

Cancellation Policy
Full refund for cancellation 30 or more days prior to training date. Cancellation within 30 days of training date receives credit toward a future workshop within one year.

Meet a Member featuring Natasha Mitchell

Title: Multimedia Communications Professional

Why do you love your job? I love to help high performing teams resolve group issues through research and communication as well as effectively manage change. I’ve had a wonderful multifaceted career in the news media, higher education and corporate communications.

How long have you been a member of IABC? Since September 2012.

Have you ever served on an IABC Board? Yes. I am the current VP of Membership for IABC/Tulsa and the incoming chair of the IABC Ethics Committee. The IABC Ethics Committee is responsible for input to the International Executive Board on policy, standards, strategic development, education and monitoring in relation to ethical matters and upholding the IABC Code of Ethics.To serve on both boards is a honor, and I’m excited to continue the conversation regarding the importance of ethics within IABC.

What is the best IABC meeting/conference you have attended? Why? Crisis Communications: When “IT” hits the Fan” with Gerard Braud. I found this session and other professional development sessions on crisis communications to be fascinating. Because I’ve interviewed leaders who faced crises during events such as natural disasters, political scandals and the bombing of the Alfred P. Murrah Building in Oklahoma City, it’s interesting to see how business communication teams handle such affairs as well as understand how a crisis affects stakeholders within and outside of a company.

How has IABC played a part in your professional development? IABC helped me to understand the importance of internal and external communications as a corporate communicator and bridged what I already knew as a former journalist. Because of prior experience as a committee member who oversaw the implementation and education of media ethics for the National Association of Black Journalists, I was asked to consider serving as vice chair on the IABC Ethics Committee.

What is your favorite thing to do outside of work? I serve and work as a volunteer on various boards/committees in Bartlesville, travel with my husband and engage in monthly book club discussions.

What’s your favorite vacation spot? Any place with a beach (Jamaica, Barbados, Bahamas, Mexico, etc.)

Who is your favorite musical artist? My musical tastes are diverse, but Lisa Stansfield is my muse.

Which website do you visit daily? News media and social media sites. I love to track friends who are doing very well in the business.

What is your favorite restaurant? Pappadeaux Seafood Kitchen. I miss the availability of authentic Cajun/Creole food. I’m aware of the offerings here, but there’s no comparison to the cuisine in the South.

How will we recognize you at the next IABC function? I’m a tall, graceful African-American woman who wears a green IABC name tag bearing my name.

Complete the following: The future of the field of communications is the use of augmented reality. We already utilize augmented-reality applications through devices such as smartphones or Google glasses to view the world and see real-time digital information about what we view. Communicators must be well-versed in current technologies.

What advice would you give to new communications professionals? Obtain a mentor in your company or if self-employed, seek a community leader to provide advisement and guidance as you embark on your career. Share your knowledge with others who will need mentorship. Giving to others is a powerful gift. At any given moment, you have the power to say, “This is not how my story is going to end.”